Cookie Policy

Please read this cookie policy carefully. This Website www.oopsgadgetinsurance.co.uk and any subdomains (the “Service”) is operated by Oops Insurance which is a trading style of Insurein1 Global Limited, with mailing address of with mailing address of Newton Chambers Isaac Newton Way, Grantham NG31 9RT (hereinafter, “We”, “Us”, or “Our”). Oops Insurance is the data controller of your Personal Information in the context of the Service.

Cookie Policy 

We use cookies and other online tracking devices (such as web beacons, action tags, Local Shared Objects (‘Flash cookies’) and single-pixel gifs) all of which we refer to as ‘cookies’ for the purposes of this cookie Policy, to help Us recognise you, improve your experience, increase security and measure use and effectiveness of Our Website. Cookies are small text files that are placed on your computer by Websites that you visit. We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device for a set period of time or until you delete them).

Improve User Experience

We use cookies and similar technologies, to help Us recognise you, improve your experience, increase security, and measure use and effectiveness of Our Services. Long duration cookies may be used when accessing the Website. We use this information to analyse traffic patterns and improve the Service. If you prefer not to accept cookies into your browser, the help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, disabling cookies may result in certain parts of the Website and resources not operating correctly or prevent you from taking full advantage of some of the features of the Service. We use session ID cookies to make it easier for you to navigate Our site.

Our Website uses Google Analytics, a web analysis service provided by Google, in order to better understand your use of Our Website, and how We can improve the Service. In general, Google Analytics collects information such as visits to a Website, what pages are visited, and what other Website you visited immediately prior to coming to a particular Website. Google Analytics collects only the IP address assigned to you on the date you visit a Website, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with other Personal Information identifying you. Although Google Analytics places a long duration cookie on your web browser to identify you as a unique user the next time you visit a Website, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to Our Website is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. Google utilises the data collected to track and examine the use of the Website, to prepare reports on its activities and share them with other Google services. Google may use the data collected on Our Website to contextualise and personalise the ads of its own advertising network. To more fully understand how Google may use the data it collects on Our Website, please review the Google article “How Google uses data when you use Our partners’ sites or apps,” located on Google’s Website or any successor URL.

Some browsers offer a “Do Not Track” (“DNT”) signal whereby you may indicate your preference regarding tracking and cross-site tracking. Although We do not currently employ technology that recognises DNT signals, We will only process your Personal Information in accordance with this Policy.

Analyse Website’s Performance

We collect Personal Information, on an individual and collective basis, to track and analyse preferences and trends, improve the quality of the Service, evaluate possible new features, functionality and services, and improve Our Service. We collect information when you use Our Website and may use third party analytics tools to evaluate user traffic. For example, We collect information when you view a page or click on a link. Additionally, We collect log in information about devices used to access Our Service, including IP addresses.

What types of cookies are used on this Website?

We use first party and third-party cookies on this Website. The cookies used on our Website can be categorised in the following ways:

Essential cookies: These cookies are essential in order to enable users to navigate the web site and use its features, such as accessing secure areas of the Website. Without these cookies, services that you have requested, such as shopping baskets or e-billing, cannot be provided. These cookies don’t gather information about you that could be used for marketing or remember where you’ve been on the Internet.

Performance cookies: These cookies collect information about how users use a Website, for instance which pages users go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a user. The information these cookies collect is anonymous and only used to improve how a Website works.

Functional cookies: These cookies allow a Website to remember preferences (such as language or region) and offer improved and customised functions. The information that these cookies collect can be anonymous and they may not record your browsing activity on other Websites.

Targeting cookies or advertising cookies: These cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. The cookies are usually placed by third party advertising networks. They remember the Websites you visit and that information is shared with other parties such as advertisers. For example, we use third party companies, such as Adalyser, to provide you with more personalised adverts when visiting other Websites.

Social Media Cookies: These cookies allow you to share what you’ve been doing on the Website on social media such as Facebook and Twitter. These cookies are not within our control. Please refer to the respective privacy policies for how their cookies work.

Some of Our Web pages may contain electronic images known as Web beacons (sometimes known as clear gifs) that allow Us to count users who have visited these pages. Web beacons collect only limited information which including a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides. We may also carry web beacons placed by third party advertisers. These beacons do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign.

The table below explains the types of cookies we use and why:

COOKIE TYPE COOKIE NAME COOKIE PURPOSE CHOICE
Performance – PYB
Functionality
_dc_gtm_UA-136397400-3
_gat_UA-136397400-3
Google Tag Manager cookies allow us to analyse and record the behaviour of visitors from partnership sites and external traffic. See https://developers.google.com To opt out, visit http://tools.google.com/dlpage/gaoptout
Performance – PYB
Functionality
_dc_gtm_UA-136397400-3
_gat_UA-136397400-3
Google Tag Manager cookies, these cookies report on generic traffic behaviour. See https://developers.google.com To opt out, visit http://tools.google.com/dlpage/gaoptout
Performance – PYB
Functionality
_ga
_gali
_gid
These cookies are used by Google Analytics, which monitors traffic levels, search queries and visits to our Websites. Google Analytics stores internet protocol (‘IP’) addresses on its servers in the US. An IP address is a unique number assigned to each device (such as your computer) that allows it to communicate with other devices on a computer network (such as modems, printers or other computers). Neither we nor Google associate your IP address with any information that can identify the user personally. These cookies enable Google to determine whether you are a return visitor to the site, and to track the pages that you visit during your session. For more information about Google analytic cookies, please see Google’s privacy policy. To opt out, visit http://tools.google.com/dlpage/gaoptout
Performance Advertising
Performance – PYB
_gac_UA-136397400-3 Advertising cookie from Google. Contains campaign related information to support Google Adwords. To opt out, visit http://tools.google.com/dlpage/gaoptout
Performance aggregators This cookie allows us to track a sale where the sale has come from an aggregator. Aggregators are Websites that collect pricing together from multiple sources. For info on how to opt out please read “How do I change my cookie settings?” below
Performance _gcl_au Used by Google AdSense for experimenting with advertisement efficiency across Websites using their services. For info on how to opt out please read “How do I change my cookie settings?” below
Functional cookieWarningDismissed Once a visitor clicks the Accept button on the cookie message banner, this cookie is used to hide the banner for the duration of their visit. For info on how to opt out please read “How do I change my cookie settings?” below
Functional – Performance _adal_ca
_adal_cw
_adal_id
_adal_ses
These Adalyser (TV) cookies take a snapshot of web traffic around the time an advert is aired on television. These cookies allow us to effectively measure the resulting change in traffic volumes from our TV advertising to measure Ad effectiveness. For info on how to opt out please read “How do I change my cookie settings?” below
Advertising _gac_UA- This cookie contains campaign related information to support Google Adwords, specifically if a visitor does not complete a purchase. This allows us to effectively provide that visitor with relevant targeted advertising via Google’s advertising network, with the aim of the customer returning to complete a purchase. For info on how to opt out please read “How do I change my cookie settings?” below
To opt out, visit http://tools.google.com/dlpage/gaoptout
Advertising _fbp Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. For info on how to opt out please read “How do I change my cookie settings?” below

How do I change my cookie settings?

If you prefer not to accept cookies into your browser, the help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, disabling cookies may result in certain parts of the Website and resources not operating correctly or prevent you from taking full advantage of some of the features of the Service. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit http://www.aboutcookies.org/ or http://www.allaboutcookies.org/.

If you are in the EU and would like to opt out of third-party cookies relating to behavioural advertising, please go to www.youronlinechoices.eu. Opting out does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns.

The following links show how to disable cookies in different browsers:

– Setting cookie preferences in Internet Explorer

– Setting cookie preferences in Firefox

– Setting cookie preferences in Chrome

– Setting cookie preferences in Safari and iOS.

This Cookies Policy should be read in conjunction with Our Privacy Policy. If you have any questions or concerns about the Cookies Policy or its implementation you may contact us.